For a first trip and central sightseeing
Choose Myeongdong when palaces, Namsan, shopping and traditional markets matter more than late-night neighbourhood atmosphere.
Open Myeongdong mapSEOUL · FIRST TRIP PLANNING
The right Seoul hotel starts with the area. Choose the neighbourhood that matches your most important plans, then compare the room.
QUICK DECISION
Choose Myeongdong when palaces, Namsan, shopping and traditional markets matter more than late-night neighbourhood atmosphere.
Open Myeongdong mapHongdae works well for cafés, bars, live music and the Airport Railroad. Check how far the hotel sits from Hongik University Station.
Open Hongdae mapChoose Gangnam, Sinsa or Cheongdam when restaurants, K-beauty appointments and premium hotels shape most of the itinerary.
Open Gangnam mapJamsil keeps Lotte World, Seokchon Lake and large hotels close together. It is a practical base when those plans fill more than one day.
Open Jamsil mapYeouido suits travellers prioritising Han River views, department stores and hotel time. Save the exact subway station before booking.
Open Yeouido mapBEFORE YOU BOOK
A hotel described as Hongdae or Gangnam may still be a long walk from the station you expect to use. Check the final route in a Korean map app.
If dinner, a concert or a bar ends late, staying near that plan can be worth more than a centrally located hotel.
For a short trip, avoid changing hotels only to save one journey. Use an airport bus or AREX route that works with your luggage.
MAPS AND TRANSIT
Search the hotel in English first, then save the Korean address as a backup.
Open Naver MapSeoul's official digital map is useful for checking what can be grouped into the same day.
Open Seoul Tour MapThe city guide explains subway tickets, transit cards, buses and map apps in English.
Read the official guideA SIMPLE RULE
These are the easiest starting points when the itinerary mixes famous sights, shopping and straightforward transport.
Choose these when the room, pool, lounge or river view is one of the main reasons for the trip.
Stay south of the river when several appointments and restaurants are already booked there.